I was a devoted member of WeightWatchers throughout my twenties and was thrilled to be given the chance to craft inspiring, empathetic, and evolved copy for many iterations of program marketing, e-commerce, workshop, and the app, as well as its rebrand.
E-mail Assets | Landing Pages | App UX Copy | Printed Materials
How this member’s life changed when she quit being mean to herself
Self-compassion inspires success. Cari M., 35, lost 50 lbs* since joining WW in October 2017.
How myWW+ has this on-and-off member never looking back
The new program lets this mom switch things up without giving up anything. Lauren M., 33, lost 86 lbs* in total since rejoining WW in February 2018.
Earn FitPoints® While Watching Game of Thrones
Spoiler alert: This might become your new favorite way to get in a workout!
Spring into Spring
So long, winter! We’ll help you usher it out—and put a little “spring” in your step again! Once you start getting fresh air, moving your body more, and trying new things, you’ll start to feel awesome inside and out.
Your Exercise Wake-Up Call
WeightWatchers Magazine. March/April 2013 pg. 20. With Melinda Carstensen.
If rolling over in bed is as active as you get in the morning, here’s a reason to rise and shine: Those who exercise first thing in the morning are more successful at making fitness habits stick. Now, five more reasons not to hit the snooze button.
Hilary Weissman 